Timeframe: Nov 2012 – Sep 2017
Role: Lead Designer
My role at MX
When I joined MX in 2012 I was tasked with consulting clients on how to market MX’s financial tools. I worked with several banks and credit unions to create brands, websites and marketing campaigns. I also was an integral part of a complete rebrand from MoneyDesktop to MX. A couple years in, I shifted to Product where I lead the Design and focused mostly on MX's mobile apps.
During my five years at MX, I worked with some incredibly talented individuals from which I learned and grew more than I ever would have imagined. It truly was an honor to be able to work along side them on a product that had so much impact on people's lives, more on that below...
Cross-platform financial management
Almost nothing impacts our lives more than our finances, yet the tools available for managing them don’t live up to their potential. MX’s mobile app aims to bring people’s entire financial picture into one place, present their data in visually engaging ways and serve them personalized offers to better their financial situation.
At the time I started focusing on it, the app was just about to get it's prime-time debut with our biggest client yet, the fourth largest credit union in the country. This client’s existing mobile app, used by millions, was being replaced with MX’s. It had yet to go through vigorous testing and frankly, had lacked the necessary design attention. Through redesigning most of the app, building out a design system, testing the designs for hours with users we began to see a lot of success. Below are some screenshots I designed as well as some of the outcomes we saw after my first year and a half on the product team.
• 99% increase in total users
• 95% mobile deposit completion rate (industry standard is 86%)
• 138% increase in Bill Pay usage
• Increase from 2 to 4.5 star rating on App Store (as of April 2019 - 4.9 avg with over 20,000 reviews)
• Named #1 Most Improved App of 2016 by Magnify Money
• Made the list of Top 19 Financial Apps in 2016 by Financial Brand
User analytics and campaign management
Branding and product marketing
Want to see more?
I really enjoy meeting new people. I’d love to connect and hear about the projects you’re working on. You can reach me by any of the methods below.
© - Cort McGinty